Expertise is extracted from an expert and transferred to a computer program.
Scarce and valuable resource of commercial value
Requires refinement, but can be engineered - 4 basic processes: mining, molding, assembling, refining
Expertise is stable and independent
Expertise is solid and secure rather than transient and mercurial
Expertise is a thing, and does not lose value
Elicitation is labourious, possibly crude
Analyst needs to be in control of the expert
Personalities and context are irrelevant